Product Owner - Customer Data Platform

Over the last years, we have made considerable strides in building our own Customer Data Platform. To achieve our strategic ambition on personalization, we're intensifying efforts to further develop this platform. In this pursuit, we are assembling a cross-functional team with data engineering and software development capabilities. We are looking for an experienced Product Owner to play a pivotal role in shaping and executing our customer data strategy. As a Product Owner, you will be responsible for multiple key areas, including the customer domain, Customer Data Platform (CDP), and our recommendation engine.

Your impact

Your key responsibilities are centered around:

• Defining the overall governance of customer data to ensure integrity across the (automated) landscape.
• Defining and implementing business use-cases (like enriching and monetizing customer data) and turning them into value-based actions derived from customer data.
• Further developing the product vision in alignment with our business strategy.
• Stakeholder management and prioritization: interact with business and product stakeholders to ensure that the product and product roadmap aligns with our business goals.

Considering the above, there is a set of applications as the starting scope for the Customer Data Platform team: 

Customer Data Platform (CDP)

• Own the roadmap for development of the customer data platform.
• Collaborate with data engineers to optimize data collection, integration, and storage.
• Collaborate with CRM & marketing automation specialists to build use cases that drive retention, personalization and upsell.
• Implement and improve customer data privacy and security measures.

Recommendation Engine

• Ownership of the Recommendation Engine.
• Work with our in-house Data Science and product teams to enhance the recommendation engine for personalized content and offers through our website and owned channels.
• Analyze user behavior and feedback to continuously improve recommendation algorithms.

Customer Data Domain

• Connect customer data with other (marketing/service) platforms and channels
  
• Define and prioritize the product backlog related to storing customer data (e.g., preferences, benefits)
• Collaborate with stakeholders to gather requirements and ensure data quality, security, and accuracy
• Drive initiatives to leverage customer data for personalization, segmentation, and targeting

Why join our journey?

• Monthly gross salary between € 5.000,00 and € 6.500,00
• Attractive discount (up to 20%) when booking with our brands for you, your friends, and your family.
• As an international company we support a hybrid way of working.
• We value a safe and healthy home workplace; therefore, you can order office furniture and IT items.
• We enjoy the journey so enjoy 25 holidays plus 6 ATV days, based on fulltime employment.
• Next to the basics (pension, insurance, and travel allowance), you can benefit from personal coaching sessions all year round, healthy lunches, places to recharge and surprising perks.

What skills will bring you to the top?

• Proven experience as a Product Owner in an agile environment.
• Strong analytical skills, preferably in the domain of customer data.
• Deep understanding of customer data management and privacy regulations (e.g., GDPR).
• Experienced in building and implementing Customer Data Platforms (CDPs) and recommendation engines, as well as using these to create value, e.g. through increased upsell or retention.
• A good understanding and/or experience in MarTech ecosystems. Experience in Marketing Automation and CRM is a plus. 
• Able to pragmatically turn customer data opportunities into relevant use cases.
• Excellent communication and leadership abilities with the ability to manage a complex stakeholder field.
• Ability to collaborate effectively with cross-functional teams.

Ready for departure?

Do you want to become part of our team as a Product Owner? Click on “Apply”. Do you have any questions? Please feel free to reach out to our Talent Acquisition Specialist, Carla Garcia, via carla.garcia@sunwebgroup.com. We are looking forward to hearing from you! 

Sunweb Group is an equal opportunity employer, which means we do not discriminate in any way. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees.

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