Online Advertising Specialist

At Sunweb Group, our goal is to create memorable travel experiences for every customer. To make that happen, we need to connect with the right people at the right moment, through powerful, data-driven digital campaigns.

As our Online Advertising Specialist, you’ll lead the charge across paid search, social, display, and video channels. From shaping strategy to fine-tuning execution, your expertise will help us make smarter, faster, and more impactful marketing decisions. You’ll analyze performance, identify opportunities, and continuously optimize campaigns, always adjusting the sails to catch the strongest marketing winds.

Location: Rotterdam (Hybrid – 50% in office)
Start Date: September/ October 2025
Team: Marketing Channels - SEA & Advertising
Reports to: Guild Lead SEA

Your Impact

As an Online Advertising Specialist, you will:

• Set up, manage, and optimize digital campaigns across search, social, display, and video channels

• Take full ownership of performance for your assigned European market, continuously seeking ways to boost results

• Use data-driven insights to identify optimization opportunities and test innovative approaches

• Work on cross-functional improvement projects in addition to daily campaign operations

• Stay ahead of trends by testing new features, formats, and platforms

• Collaborate closely with creative, content, pricing, and e-commerce teams for optimal campaign setups

• Co-create media plans tailored to your market’s needs

Your Team

You’ll join the Marketing Channels department, home to over 20 digital specialists across various disciplines. In this role, you’ll be part of the SEA team, reporting to the SEA Team Lead, and working closely with the Advertising & Growth team.

You’ll also be embedded in a cross-functional market team, giving you autonomy to shape digital strategy while collaborating across departments. We value bold ideas, fast execution, and teamwork, with the support you need to grow and succeed.

What skills will bring you to the top?

You have a passion for search advertising and data analysis, paired with a strong commercial mindset. You thrive in a dynamic, collaborative, and informal environment and know how to make data work for results

• A Bachelor’s degree or equivalent working experience

• 3+ years of experience in digital marketing, with a proven track record in multi-channel campaigns, especially in Search and Display/Video and at least 1 year of hands-on experience in paid social

• Solid experience with Search Ads 360, GA4, and feed management tools (e.g., Channable) – (must-haves)

• Familiarity with tools such as Smartly, Meta Business Manager, DV360, or Campaign Manager – (nice-to-haves)

• Strong stakeholder management skills; you navigate complexity and align diverse teams

• A proactive, solution-oriented attitude with a drive for ownership

• Excellent self-management and organizational skills

• Fluent English is a must; Dutch is a nice-to-have.

Let us introduce Sunweb Group  

Sunweb Group is one of Europe’s largest online travel agencies, sending over 1.3 million holidaymakers annually to unforgettable destinations. Operating in eight international markets, we cater to all travelers through our brands, Sunweb and ‘Eliza Was Here.’ With a team of 600 colleagues and operational hubs in Rotterdam, Girona, Paris, Copenhagen, Stockholm, Antwerp, Chambéry, and Zurich, we deliver seamless, high-quality holiday experiences at competitive prices. Our Fast Forward culture fosters focus and trust, enabling us to shape the future of holidays while helping our customers press pause and create lasting memories.   

Why join our journey?

• Monthly gross salary between € 3.600,- and € 4.500,- (depending on experience), excluding 8% holiday allowance.  

• Enjoy up to 20% off when booking with our brands for you, your family, and your friends.  

• As an international company we support a hybrid way of working. We provide you with office furniture and IT equipment. 

• We enjoy the journey so enjoy 25 holidays plus 6 ATV days, based on fulltime employment. 

• Access to LinkedIn Learning and a personalized Reflect & Develop Plan to support your career growth.  

• Benefit from coaching sessions designed to support your well-being.  

• Receive work-from-home and travel allowances to ease your daily routine.  

Ready for departure?

If you’re driven by results, energized by testing new ideas, and ready to make a real impact across European markets, we’d love to hear from you! Want to join us as our next Online Advertising Specialist? Click “Apply” to start your journey.

Have any questions? Feel free to reach out to our Talent Acquisition team at jobs@sunwebgroup.com. We’re happy to help.

Application deadline: August 8th

Here’s what you can expect during our selection process:

• Initial conversation with our Talent Acquisition Specialist via Microsoft Teams

• First interview (in person or via video) with Guild Lead SEA (Luke) and with Team lead Advertising & Growth (Carla)

• Second interview (in person), focused on your technical skills and a chance to meet the team

Sunweb Group is an equal opportunity employer, which means we do not discriminate in any way. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees.  

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