Marketing Data Analyst

Are you ready to play a pivotal role in driving the company's digital marketing success through insightful data analysis and strategic decision-making? If you’re passionate about leveraging data to steer digital marketing initiatives forward and thrive in a dynamic, collaborative environment, we would love to hear from you! 

Your impact

You will be responsible for the data analyses of our marketing activities of our biggest international brand Sunweb, with a focus on our Ski product.  

• Provide data-driven insights by collecting and analyzing data from various digital marketing channels. You provide valuable insights into audience behavior, campaign effectiveness, and overall marketing performance.
• Elevate our online marketing strategies and tactics through a data-centric approach. Your expertise in data analysis empowers the team to make informed decisions, optimize campaign performance, and drive measurable results.
• Take ownership of analyzing the online customer journeys for our Ski brands. From initial contact to conversion, you capture a comprehensive understanding of consumer interactions with marketing touchpoints.
• Assist in developing a robust KPI framework based on insights from data analysis. Your contributions ensure alignment between business objectives and performance measurement.
• Create visually compelling reports and dashboards for communicating insights and recommendations to key stakeholders. Ensure data accuracy and relevance.
• Provide valuable insights that help forecasting our marketing budgets, enabling proactive resource allocation and strategic investment decisions.
• Share insights derived from data analysis with stakeholders across paid and owned channels. Additionally, collaborate with stakeholders from user experience (UX), content, business intelligence (BI), data science, finance, and senior management domains to drive alignment and inform decision-making.
• Actively work to improve data literacy within the ecommerce team, empowering colleagues to leverage data effectively in their roles and decision-making processes.
• Engage in cross-team projects to foster collaboration and synergy across departments, leveraging data insights to drive collective business objectives and initiatives.
  

• Monthly gross salary between € 4.800,00 and € 5.400,00.
• Attractive discount (up to 20%) when booking with our brands for you, your friends, and your family.
• As an international company we support a hybrid way of working, which means we would like to see you in our hub in Rotterdam a couple of times per week.
• We enjoy the journey so enjoy 25 holidays plus 6 ATV days, based on fulltime employment.
• Next to the basics (pension, work from home allowance and travel allowance), you can benefit healthy lunches, excellent coffee and surprising perks like team drinks, company parties or trips to our other hubs.

What skills bring you to the top?

• You have 5+ years of relevant working experience in a B2C environment.
• You have excellent analytical skills and know exactly how to build and manage advanced dashboards in Looker Studio or Power BI.
• You are experienced with GA4 and hold an individual certification. Google Ads is a plus.
• Getting insights out of Search Console is something that doesn't scare you. Experience with Similarweb is a plus.
• Topics like Attribution, Media Mix Modeling, and ITP are known to you.
• You know how to do data-driven storytelling and create the right data visualizations.
• You know what a case statement is in SQL and experience in Google BigQuery, Supermetrics and Google Tag Manager is a big plus. Regex is something you worked with.
• You have excellent Excel/Google sheet skills: merging different data sources with SuperMetrics is no problem for you.

Let us introduce Sunweb Group

Sunweb Group is a fast-growing online travel company that aims to become the leading digital holiday expert. Sunweb was in 2023 world's best ski tour operator and we like to flip the standards into something more unexpected. Just like we would when we are on holiday. Holiday is the mode in which you break routines, explore new horizons and do things differently. That’s the Sunweb Group state of mind. Our colleagues work in different hubs around Europe and are self-driven entrepreneurs, who strive for the best customer experience while having fun.

Ready for departure?

Do you want to become part of our team as a Product Owner? Click on “Apply”. Do you have any questions? Please feel free to reach out to our Talent Acquisition Specialist, Carla Garcia, via carla.garcia@sunwebgroup.com. We are looking forward to hearing from you!

Sunweb Group is an equal opportunity employer, which means we do not discriminate in any way. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees.

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