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Marketing Automation Specialist

  • Rotterdam, Zuid-Holland, Netherlands
€4,000 - €5,500 per monthE-commerce

Job description

As a Marketing Automation Specialist you’ll enhance our CRM activities across all customer touchpoints using an omni-channel approach. By leveraging your expertise in MarTech and CRM strategies, you'll drive customer engagement and increase sales through personalized, data-driven automated flows. You will bridge the gap between CRM marketing and tech, working closely with various teams to implement effective campaigns.

Your impact

  • Develop a comprehensive strategy for CRM, marketing automation and customer data platforms
  • Design and implement new campaigns across various channels
  • Own our campaign management tool Marigold engage
  • Oversee, innovate and set up A/B tests for automated flows
  • Lead profile enrichment projects to enhance personalized campaigns
  • Analyze performance and database metrics
  • Participate in diverse projects together with the CRM marketeers and the customer data product team.

Why join our journey?

  • Monthly gross salary between € 4.000,00 and € 5.500,00, excluding 8% holiday allowance.
  • Enjoy up to 20% off when booking with our brands for you, your family, and your friends.
  • As an international company we support a hybrid way of working. We provide you with office furniture and IT equipment.
  • We enjoy the journey so enjoy 25 holidays plus 6 ATV days, based on fulltime employment.
  • Enjoy healthy lunches and unique perks, such as trips to our destinations and hubs.
  • Access to LinkedIn Learning and a personalized Learning Action Plan to support your career growth.
  • Benefit from coaching sessions designed to support your well-being.
  • Receive work-from-home and travel allowances to ease your daily routine.

What skills will bring you to the top?

  • You have at least 5 years of experience in CRM marketing and marketing automation
  • You have strong knowledge of MarTech architectures.
  • You have experience with Marigold or similar CRM platforms.
  • You are able to create, communicate and execute roadmaps.
  • You have strong analytical skills, including reporting and delivering actionable insights.

Let us introduce Sunweb Group

Sunweb Group is an online travel company committed to becoming the leading digital holiday expert. We send 1.3 million holidaymakers each year to both summer and winter destinations. With six different brands under our umbrella, and several hubs across Europe, we offer unique and memorable experiences to our customers.

Our approach is to redefine the conventional travel experience, creating unexpected and delightful moments—just like a perfect holiday should. This innovative spirit is at the core of our mindset, encouraging our team to break routines, explore new horizons, and do things differently. That’s the Sunweb Group state of mind.

Ready for departure?

Do you want to become part of our team as a Marketing Automation Specialist? Click on “Apply”. Do you have any questions? Please feel free to reach out to Carla Garcia, Talent Acquisition Specialist ( We are looking forward to hearing from you!

Sunweb Group is an equal opportunity employer, which means we do not discriminate in any way. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees.




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