Market Lead Belgium | Eliza was here

At Eliza was here, we believe the best travel experiences are found beyond the obvious. As the premium travel brand within Sunweb Group, we offer unique accommodations, hidden gems and authentic destinations that help travellers discover places others miss.

Belgium is one of our key growth markets, and we're looking for an ambitious, entrepreneurial and commercially driven Market Lead Belgium to accelerate the growth of Eliza was here in this market.

This is not a traditional marketing role. As Market Lead, you are the local business owner for Belgium. You combine marketing, e-commerce, commercial strategy and market insights to grow sales, increase contribution margin and strengthen our premium brand position. You spot opportunities, build growth initiatives, challenge assumptions and continuously steer the business based on data and performance.

Location: Antwerp (Hybrid - 50% office / 50% home)
Availability: Full-time
Level: Senior (5+ years of relevant experience)

As Market Lead Eliza was here Belgium, you are responsible for driving the performance and growth of the Belgian source market. You take end-to-end ownership of the local business performance, balancing commercial growth, contribution margin and brand development.

You own the local marketing strategy, marketing calendar and commercial performance of the market. Using customer insights, competitor intelligence and performance data, you identify opportunities, launch initiatives and continuously optimize results across the entire customer journey.

You act as the connecting factor between multiple specialist teams within Sunweb Group, including Brand, Performance Marketing, CRM, Content, Pricing, Product and Analytics. You align stakeholders around the right priorities, translate insights into actions and ensure initiatives are delivered successfully.

This role is ideal for someone who combines strategic thinking with hands-on execution and enjoys taking ownership of business results.

You will report to the Team Lead Market Leads Eliza was here and work closely with colleagues across the Eliza was here and Sunweb Group organization.

Your impact

As Market Lead Belgium, you will:

• Own the commercial and marketing performance of the Belgian source market, including sales, contribution margin and marketing budget.

• Build, manage and continuously optimize the annual Belgian marketing calendar.

• Own and steer the annual business and marketing plan for Belgium, ensuring alignment with commercial targets and brand objectives.

• Translate brand and business priorities into impactful campaigns, activation and commercial opportunities.

• Identify and launch local growth initiatives, including partnerships, direct deals, commercial experiments and acquisition opportunities.

• Monitor daily business performance and translate data into concrete growth actions.

• Continuously optimize traffic, conversion, media efficiency, contribution margin and brand impact.

• Drive initiatives designed to increase customer loyalty, repeat bookings and customer lifetime value.

• Manage and optimize marketing investments based on performance and strategic priorities.

• Share market insights, customer trends and competitive developments with the wider business.

• Work cross-functionally with specialist teams to ensure resources are focused on the highest-impact opportunities.

• Present performance updates, key learning and growth opportunities to stakeholders and senior management.

• Balance short-term commercial performance with long-term brand growth ambitions.

What you bring

We're looking for someone who combines commercial drive with entrepreneurial thinking and strong marketing expertise.

Experience & knowledge

• Minimum 5 years of experience in marketing, e-commerce, travel, retail or a similar commercial environment.

• Strong understanding of the Belgian market and customer behavior.

• Proven experience managing marketing activities with a strong e-commerce and performance mindset.

• Experience developing and executing growth initiatives, campaigns and commercial activations.

• Strong analytical skills and the ability to translate data into actionable recommendations.

• Advanced knowledge of digital marketing channels, attribution and performance metrics.

• Experience working with tools such as Google Analytics, Excel and Power BI.

• Strong understanding of commercial KPIs such as ROAS, conversion rate, contribution margin and customer lifetime value.

• Experience managing budgets and making investment decisions based on performance.

• Strong project management skills with the ability to align multiple stakeholders and drive initiatives forward.

Personal qualities

• Entrepreneurial and proactive mindset.

• Commercially sharp with a strong sense for opportunities.

• Comfortable taking ownership and making decisions.

• Curious, growth-oriented and continuously looking for ways to improve performance.

• Able to switch effortlessly between operational execution, tactical optimization and strategic planning.

• Strong relationship builder who enjoys collaborating across teams.

• Excellent communication skills in Dutch and English. Knowledge of the Belgian market and Flemish consumer behavior is essential.

Why join our journey?

• Monthly gross salary between €4400,- and €5400,- .

• Enjoy up to 20% off when booking with our brands for you, your family, and your friends.  

• As an international company we support a hybrid way of working. We provide you with office furniture and IT equipment. 

• We enjoy the journey so enjoy 20 holidays plus 12 ADV days, based on full time employment. 

• Access to a personalized Reflect & Develop Plan to support your career growth.  

• Benefit from coaching sessions designed to support your well-being.  

• Receive work-from-home and travel allowances to ease your daily routine.  

Ready for departure? 

At Eliza was here, you'll have the opportunity to directly influence the growth of one of the most distinctive travel brands within Sunweb Group. You will work in an entrepreneurial environment where ideas move quickly, ownership is encouraged and collaboration across expert teams helps turn opportunities into results. We believe in testing, learning and continuously improving, while staying true to our premium brand proposition and delivering unforgettable travel experiences.

Ready to shape the future growth of Eliza was here in Belgium? Apply now and become our new Market Lead Belgium.

Closing date for applications: 10th of October

Here’s what you can expect during our selection process:

• Initial conversation with Recruiter (week 41/42)

• First interview with Hiring manager + Eliza was here team member (week 42/43)

• Second interview with internal stakeholder (week 43/44)

• Startdate: 1 December 2026

Sunweb Group is an equal opportunity employer, which means we do not discriminate in any way. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees.  

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