Head of E-commerce "Eliza was here"

Job description

Do you want to work for one of the most unique travel brands in Europe? For a real “pearl” within the travel industry? Do you have what it takes to take our “Eliza was here” E-commerce strategy to the next level? The plan is to triple this business and you can play a key role in this. Together with our customers and trusted partners we are building a sustainable holiday ecosystem with an optimal customer experience. Something that we want to proclaim through the most unique and creative campaigns in Europe. If you #jointhejourney as our new Head of E-Commerce for Eliza was here, you will help shaping our dynamic strategy to become the leading digital holiday expert! 

The impact that you will make
As Head of E-commerce, you will lead the Eliza was here  E-commerce team and take ownership on the complete E-commerce strategy of this business unit. In the Sunweb Group environment you will be challenged to define and execute an innovative E-commerce strategy. Together with an entrepreneurial team you will take "Eliza was here" to the next level by making it a substantial and minimum "triple size"- business unit of Sunweb Group.

We  strive to embrace change, learn together, and inspire each other. Your role as Head of E-commerce is a key position in our organization to accelerate the growth of this business unit by getting the most out of our E-commerce and distribution initiatives.

This will be your challenge

  • Defining and executing the E-commerce & distribution strategy and optimizing E-commerce activities along the entire consumer journey and sales funnel.
  • Defining go-to-market strategies for new concepts and ideas.
  • Driving KPI’s such as Contribution Margin, Return of Advertising spend, bookings, and NPS. 
  • Building a top-notch international E-commerce team with a spread of expertise driven by maximizing the return of offline & online marketing investment and optimizing marketing channels by bringing together paid, owned and earned media.
  • Actively participate in cross-functional projects to ensure E-commerce principles are incorporated throughout the organization.
  • Challenging current organizational thinking by adding new opportunities to the agenda and sharing E-commerce best practices.


What you will bring

As Head of E-commerce of Eliza was here and specialties you are a digital native with a track record in E-commerce. You get energy from a dynamic and rapidly changing environment. This environment challenges you to define and execute an innovative E-commerce strategy in a competitive market. 

For a challenge like this you do need to bring specific (leadership) skills and competences to Sunweb Group. Working together towards driving business growth and customer & partner satisfaction demands strategic thinking and an intrinsic drive to improve yourself, your team and the organization. Do you have what it takes...?

  • You have a bachelor's or University degree and at least 3 years managing a team.
  • A must is that you have 10 years e-commerce experience within international and a leading (online) customer-facing organizations, within a dynamic and fast-growing commercial environment. 
  • Experience in new go-to-market strategies.
  • Experience in launching and testing new business concepts.
  • Proven business strategy/planning skills whilst still having hands-on capabilities, including Profit & Los ownership. 
  • A clear understanding of key online & offline marketing levers and mix, as well as a deep understanding of digital analytics and Digital KPI’s.
  • Proven experience in digital development based on agile scrum/Kanban.
  • Ability to manage influence through persuasion, negotiation, and consensus-building. Managing successful cross-functional alignments. 
  • An outside-in view and by nature you challenge the status quo.
  • You know how to motivate a team and you have the leadership skills to get the best out of your team.
  • You think like an entrepreneur, influencer at heart and get a kick out getting results with your team.
  • Sunweb Group is informal, straight to the point and getting your hands dirty… this should match your personality.
  • You are fluent in (business) English. Dutch is a nice to have.

Why join Sunweb Group?

At Sunweb Group we value proactive colleagues who are eager to find out new information, advice, and to reach out to colleagues for data to improve campaigns. Continuous learning and improving yourself are some of the key aspects to be successful, together with collaborating with different teams.

This is your opportunity for a career in an a commercial, growing, and international company that has a lot of ambition within the travel industry. We are dedicated to becoming the leading digital holiday expert. You can become part of this and make a real impact while developing yourself to realize your own ambitions. Working for Sunweb Group means...

  • You will be in direct contact and collaborations with media and technology partners like Google, Facebook, Microsoft, ... to stay up to date and to roll out innovative marketing campaigns.

  • Working for an international, ambitious, and dynamic organization.

  • We welcome new ideas and entrepreneurship so we can learn from each other.

  • In our Sunweb Academy, you can join "learning labs" for self-development.

  • You can enjoy 25 holiday days plus 6 ATV days (based on full-time employment).

  • Attractive discount when booking with our brands for you, your friends, and your family.

  • Our headquarter for the marketing team is located in Rotterdam and we have hub-offices in Antwerp, Paris, Copenhagen, Gerona and Zurich. Currently we mainly work from home, so can you. When the situation allows, we prefer to be in the office for 2-3 days a week.

  • A great place to work and to develop yourself in an international, cross functional setting. Salary and other benefits that fits your profile and possibility to grow with our ambitions.

Is this your next challenge?

Do you want to become part of our team as a Head of E-commerce Eliza was here? Click on “Apply for this job” and send us your resume with a cover letter. We are looking forward to hearing from you! Do you have questions about the job? Please contact me via Whatsapp or give me a call so we can discuss the job at Sunweb Group.

Stace Barreiro de Leon
Talent Acquisition Expert


People, Organization & Culture

Building Experiences for People
Werken bij Sunweb Group