Head of Marketing Channels

As the Head of Marketing Channels at Sunweb Group, you will be responsible for overseeing all channels across our brands (Sunweb, Eliza Was Here, GOGO). You will define the strategy and establish the way of working to grow our market share and continuously optimize results. Leading an in-house team of approx. 25 channel and analytics experts, you will drive engagement and growth through PPC, display, email, SEO, social media advertising, and affiliate marketing while optimizing the full media mix, including offline channels.

What will you be doing?

• Develop and execute channel strategies and campaigns to support business objectives, increase customer acquisition, and drive revenue growth.

• Optimize the full media mix, including online and offline channels.

• Guide and support the team in campaign development, performance monitoring, and ad spend optimization to drive results.

• Work cross-functionally with Product, Commercial Intelligence, CRM and Market Leads to ensure integrated campaigns across channels.

• Create an inspiring and motivating team environment, fostering high performance and collaboration.

• Build and maintain strong relationships with external partners and agencies to enhance our channel capabilities.

• Effective budget ownership for all marketing channels, including SEA, social advertising, affiliate marketing, and display, as well as managing the necessary tech stack and external support.

Your impact

• Increased customer acquisition and retention through effective advertising strategies and campaigns.

• Improved return on investment (ROI) by optimizing ad spend and budget allocation.

• Meeting or exceeding performance metrics for paid channels, including impressions, clicks, conversions, and ROAS.

• Strengthened cross-channel capabilities and improved marketing effectiveness across markets.

Why join our journey?  

• Enjoy up to 20% off when booking with our brands for you, your family, and your friends.  

• As an international company we support a hybrid way of working. We provide you with office furniture and IT equipment. 

• We enjoy the journey so enjoy 25 holidays plus 6 ATV days, based on fulltime employment. 

• Access to LinkedIn Learning and a personalized Reflect & Develop Plan to support your career growth.  

• Benefit from coaching sessions designed to support your well-being.  

• Receive work-from-home and travel allowances to ease your daily routine.

What skills will bring you to the top?

• Min. 10 years of experience in performance marketing within an e-commerce or travel environment.

• Strong leadership skills, with experience in developing high-performing teams.

• In-depth knowledge of marketing channels, including PPC, display, social media advertising, email, and affiliate marketing, with experience in developing and executing effective strategies across these platforms.

• Expertise in advertising platforms and technologies, including Google Ads, Meta, Smartly, DV360, SA360, and affiliate networks.

• Strong analytical skills, with experience in developing and managing performance metrics and KPIs.

• Commercial mindset, with a focus on P(R)OAS, contribution margin, and delivering in line with business and brand goals.

• Strong budget management and planning skills.

• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and senior stakeholders.

Let us introduce Sunweb Group  

Sunweb Group is one of Europe’s largest online travel agencies, sending over 1.3 million holidaymakers annually to unforgettable destinations. Operating in eight international markets, we cater to all travelers through our brands, Sunweb and ‘Eliza Was Here.’ With a team of 600+ colleagues and operational hubs in Rotterdam, Girona, Paris, Copenhagen, Stockholm, Antwerp, Chambéry, and Zurich, we deliver seamless, high-quality holiday experiences at competitive prices. Our Fast Forward culture fosters focus and trust, enabling us to shape the future of holidays while helping our customers press pause and create lasting memories.    

Ready for departure? 

Do you want to become part of our team as a Head of Marketing Channels? Click on “Apply”. Do you have any questions? Please feel free to reach out to our Talent Acquisition Team (jobs@sunwebgroup.com). We are looking forward to hearing from you! 

Sunweb Group is an equal opportunity employer, which means we do not discriminate in any way. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees.  

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