E-mail Marketer Ski

Job description

As Email Marketer at Sunweb Group you constantly improve the results of our email marketing campaigns throughout all phases of the customer journey. Together with the specialists / marketers around you, you optimize the email marketing campaigns that our consumers actively and reactively use to find and improve their next holiday experience. You own the campaign management tool (SMC from Selligent) and support content marketers / full-stack marketing teams with configuring, measuring and delivering email campaigns.

The following responsibilities / activities are part of your job:

  • Co-create email campaigns and implement in the campaign management tool (Selligent);
  • Set up and monitor the Email roadmap
  • Optimize, manage and configure automated email flows;
  • Create selections and segmentation of relevant consumers for automated and ad-hoc campaigns;
  • Measure and analyse results from automated and scheduled email campaigns and share opportunities for improvement;
  • Co-develop retention campaigns / programs in line with the marketing calendar.

About Sunweb Group

Sunweb Group is one of the leading online travel groups in Europe. It is the driving force behind numerous brands operating within eight international markets (NL, BE, DK, SE, UK, DE, FR, NO). It has a pan-European identity with its tour operator activities based in Zurich, headquarters and back-office in Rotterdam, software and web development in Rotterdam and Girona and various regional hub offices throughout Europe.

About the Team(s)

We have adopted a full agile way of working and continuously attract an increasing number of customers

(+ 1 million last year) through self-organising marketing teams that we call full-stack as each team covers all channels for their focus (brand / region). We continuously deliver value through multiple development teams that are divided over 3 value streams (Marketing, Tour operating and Business Intelligence). You will work in and with multiple cross-functional teams to make sure that all the specialists around you get most out of email as important marketing channel and campaign tool. You own the campaign management tool and email campaigning calendar, provide crucial input to our campaign management and Customer Data Platform roadmap and work closely together with all data driven acquisition & retention marketing activities.


About You

You are an eager professional with great interest / enthusiasm / experience in email marketing. With strong collaborative skills and experience in working with email / performance / campaign management / online marketers. You will be stationed in Rotterdam, nearest to business and customer, while being in daily contact with the full-stack marketing teams and development teams. Experience in working Agile is a big plus; training and coaching are part of (y)our focus on continuous improvement.

Further core competences that are appreciated in this job:

  • Ownership;
  • A bachelor/master’s degree in marketing, economics, information technology or related field;
  • HTML / CSS skills are a big plus, data selection experience / skills (SQL like) as well;
  • Experience with SIM (Selligent) is also a plus, training & support will be provided where useful;
  • Track record in ecommerce / analytics;
  • Fluent in English.

We Offer

A great place to work and to develop yourself in an international, cross functional setting. Salary and other benefits that fits your profile and possibility to grow with our ambitions. Besides that, we offer you an attractive discount on travel of our brands for you and your fellow travelers. At a full-time employment you receive 25 + 6 extra vacation days.


Are you interested in this position and do you recognize yourself in this above profile? Please send us your resume and motivation by 'Apply now' button.

If you have any questions, please contact Team Recruitment 010-2802288.