E-Commerce Marketer Denmark

Job description

Your challenge? Grow our online presence to become the leading digital holiday expert!

You will be an E-Commerce Marketer in our SUN E-Commerce team and your goal is to find the right channel mix and strategies to increase our revenue. With your experience, you know how to do this; by setting up tactical sales campaigns, running experiments across the funnel, improving conversion rate, and working with a cross-functional team to establish growth strategies to support Sunweb Group's goals.

You will work for an international, ambitious, and vibrant organization where we welcome new ideas and entrepreneurship so we can learn from each other. The E-Commerce team can be characterized as enthusiastic, persistent, social, and realistic. Apart from the flexibility to work from home and our main office in Rotterdam, we are also open to working (remotely) from one of our hub offices in Antwerp, Paris, Girona, or Copenhagen.

A lot is going on within e-commerce; the current situation and events require us to be flexible in our work and the team is building its foundation. Many new developments and improvements are being initiated and implemented – there is a lot of room for creative ideas and initiatives from every member in the team. Personal input and suggestions are much appreciated, they’re being listened to and turned into action.

Your impact

You are up to date on the daily performance of the marketing activities and achieve the desired results by building a strong and efficient e-commerce presence. The insights and performance statistics ensure that you continuously optimize the channel mix and present the brand optimally on the different touchpoints within our customer journey on mobile, desktop, and app. To enhance results and uncover areas for improvement, you will base changes on your analysis of the market trends, bookings flow per destination/accommodation, golden dates, and other relevant data. You:

  • Feel comfortable taking the lead.
  • Monitor and review digital performance daily to improve the impact of our marketing efforts.
  • Create, manage, and experiment on a wide range of trading formats to drive traffic, engagement, and conversion.
  • Execute and follow-up on-brand campaigns initiated by the Brand Manager.
  • Play an active role in website conversion rate optimization, by doing sales funnel analysis and identifying existing bottlenecks in this funnel.
  • Share results and insights based on analysis of booking data, digital performance, and local market trends in collaboration with our online advertising specialists, product managers, and data teams (e.g. UX/BI).
  • Get the maximal potential out of channels such as SEO by analyzing growth opportunities or affiliates by setting up performance-based partnerships.

"You really are getting challenged at Sunweb Group. The reward is that you’re working with ambitious people and learn a lot" Jorieke van der Vlist, SEO-specialist


Let us introduce Sunweb Group

Sunweb Group is a fast-growing travel company that aims to become the leading digital holiday expert. We create amazing holiday memories for our customers. This is a big responsibility, and it is the focus of our daily work. We are a group of self-driven and entrepreneurial people who work for fun, with a passion for traveling and an ongoing drive to create the best customer experience. The Sunweb Group has a pan-European identity with its headquarter in Zurich, back-office in Rotterdam, software and web development in Girona and various sales offices around Europe. We have 3 business units, Sunweb Sun, Sunweb Ski, and Eliza was here. They cross-collaborate for the best future proof strategy to a digital holiday expert.

Why join our journey?

At Sunweb Group we value proactive colleagues who are eager to find out new information, advice, and to reach out to colleagues for data to improve campaigns. Continuous learning and improving yourself are some of the key aspects to be successful, together with collaborating with different teams.

We bring personalized holidays within reach of the many, to offer a pass from everyday life, increase wellbeing and create lifetime memories. We want to accomplish to become the leading digital holiday expert, shaping the future of holiday experiences.

What skills will bring you to the top?

  • Strong analytical skills.
  • Solid project management skills.
  • Extensive knowledge of online marketing channels and metrics.
  • Experience with different reporting tools such as Excel, Google Analytics, and Power BI.
  • Strong commercial mindset steering on ROAS, contribution margin, and delivering in line with business and brand goals.

Furthermore, you…

  • Have 4+ years of experience in a similar job.
  • Are fluent in English, both verbal and written, and preferably you also speak Dutch, Danish or French.
  • Live close to one of our (hub) offices in: Antwerp, Copenhagen, Girona, Paris, or Rotterdam.

Working for Sunweb Group means...

  • Fulltime employment (32-40 hours per week)
  • Work hard, play hard, so enjoy 25 holiday days.
  • Attractive discount when booking with our brands for you, your friends, and your family.
  • In our Sunweb Academy, you can join "learning labs" for self-development.
  • Flexibility to work from home.
  • As an international company, we are also open to working (remotely) from one of our (hub) offices in Antwerp, Copenhagen, Girona, Paris, or Rotterdam.
  • And more…
    • Paid pension
    • Insurance
    • Personal coaching sessions
    • Healthy lunch
    • Travel allowance

Ready for departure?

Do you want to become part of our team as an E-Commerce Marketer? Then we would like to receive your CV and motivation. We look forward to your application!

- We have multiple positions to build up our E-Commerce teams, so check jobs at Sunweb Group for even more positions –