CRO Specialist

Job description

As a CRO specialist, you are responsible for conversion rate optimization for all brands and websites belonging to Sunweb Group. Your goal is to make sure that the traffic on our websites converts into sales and/or leads. You will take the maturity of our CRO activities to the next level and develop a roadmap to a successful future.

The Online Marketing Innovation team consists of specialists that cater to the wide variety of channels within digital marketing. These specialists work across all labels within Sunweb Group and focus on innovation and strategy. Important themes are for instance: automation, personalization and orchestration. The goal is to take the maturity of online marketing and e-commerce to a higher level and to make our marketing activities smarter and more efficient.

The impact that you will make

You get the freedom to test for all different websites in different languages. Because of the large amounts of traffic, you have a lot of opportunities to make a huge impact for Sunweb Group with conversion improvements. You will:

  • Improve the conversion rates for bookings, ancillaries (extra’s), and leads.
  • Create a CRO strategy & roadmap.
  • Introduce new features to the website that improves our conversion rate.
  • Improve our landing pages to get a higher CTR and conversion rate.
  • Simplify our checkout to make it easy for our customers to make a booking.
  • Use insights from Google Analytics, customer feedback and general CRO knowledge to create hypotheses.
  • Set up A/B tests to check your hypotheses.
  • As an owner of our A/B testing tool (currently Google Optimize, but up to you), you are responsible for the set-up and usage.
  • Inspire, train & support other colleagues regarding CRO.


What skills will make you successful?
We value proactive colleagues who challenge the status quo and who are eager to learn by experimenting and sharing knowledge. A customer-first mindset, continuous learning, and improving yourself, are some of the aspects to be successful. 
But for a challenge like this, you also need to bring specific skills and competencies to Sunweb. Working together towards driving business growth and customer & partner satisfaction demands strategic thinking and an intrinsic drive to improve yourself, your team, and the organization. Do you have what it takes...

  • You have a bachelor or master's degree in marketing or something comparable and at least 5 years of experience with Conversion Rate Optimization (CRO)
  • You have (hands-on) experience with A/B testing tools, like Google Optimize.
  • Experience with other tools from the Google suite like Google Analytics, Google Data Studio, and Google Tag Manager.
  • Affinity with digital marketing channels.
  • An excellent level of English is a must, Dutch is a great advantage.
  • Analytical thinking is one of your strong characteristics.
  • You have extensive knowledge of how to set up a proper A/B test and how to interpret the results.

Why join Sunweb Group?

At Sunweb Group we value proactive colleagues who are eager to find out new information, advice and dare to try out new way of workings. to. Continuous learning and improving yourself are some of the key aspects to be successful, together with collaborating with different teams.

This is your opportunity for a career in an ambitious, growing, and international company that has a lot of ambition within the travel industry. We are dedicated to becoming the leading digital holiday expert. You can become part of this and make a real impact while developing yourself to realize your own ambitions. Working for Sunweb Group means...

  • Working for an international, ambitious, and dynamic organization.
  • We welcome new ideas and entrepreneurship so we can learn from each other.
  • In our Sunweb Academy, you can join "learning labs" for self-development.
  • You can enjoy 25 holiday days plus 6 ATV days (based on full-time employment).
  • You have the flexibility to work from anywhere.
  • Attractive discount when booking with our brands for you, your friends, and your family.
  • Our office is in Rotterdam, but we are currently working remotely. When the situation allows we will be in the office 2-3 days a week when this makes sense.
  • A great place to work and to develop yourself in an international, cross-functional setting. Salary and other benefits that fit your profile and the possibility to grow with our ambitions.
  • You are a self-starter and have a good sense of priorities
  • You’re a team player who feels comfortable working in an international, innovative, and collaborating organization 

Is this your next challenge?

Do you want to become part of our team as a CRO Specialist? Then we would like to receive your CV and motivation. We look forward to your application. Do you have questions about the job? Please contact me via WhatsApp or give me a call so we can discuss the job at Sunweb Group.

Stace Barreiro de Leon
Talent Acquisition Expert
People, Organization & Culture

Building Experiences for People
Werken bij Sunweb Group