CRM Marketing Specialist

Job description

As a CRM marketing specialist, you are responsible for the vision and strategy of CRM marketing and you are owner of our campaign management tool (Selligent Marketing Cloud). Your goal is to continuously improve the results of our CRM activities throughout all phases of the customer lifecycle & customer journeys. You’ll take the maturity of our CRM activities to the next level and develop / own a roadmap to a successful future.

Together with the email marketers, you’ll continuously improve our email marketing interactions. Our consumers actively and reactively interact with us to find and improve their next holiday experience. It’s up to you and the team to help them do this in the most relevant and inspiring way.

Let us introduce Sunweb Group

Sunweb Group is a fast-growing travel company which aims to become the leading customer centric digital tour operator. We have 3 business units, Sunweb Sun, Sunweb Ski, and Eliza was here. They cross-collaborate for the best future proof strategy to become number one. They are supported by the Centers of Excellence. Our HQ is located in Zurich and we have offices in Rotterdam, Girona, Antwerp, Paris and Copenhagen.

We create amazing holiday memories for our customers. This is a big responsibility and it is the main focus of our daily work. We are a group of self-driven and entrepreneurial people who work for fun, with a passion for travelling and an ongoing drive to create the best customer experience.

Check out our Welcome video!

Your challenge

  • Bring the CRM maturity of Sunweb Group to a higher level
  • Ensure an optimized CRM/e-mail strategy & roadmap
  • Give customers a relevant and personalized email experience
  • As an owner of the campaign management tool (Selligent Marketing Cloud), you are responsible for the set-up and development
  • Watch over the email calendar and manage the contact pressure
  • Set up a lead generation program to grow our email marketing database
  • Co-create and manage automated/triggerbased email campaigns in the campaign management tool
  • Co-develop & utilize our customer data platform (CDP)
  • Drive innovation for CRM marketing
  • Inspire, train & support email marketers from different business units/labels and facilitate the sharing of ideas and learnings between them


Why join Sunweb Group?

  • International, ambitious, and dynamic organization
  • Full-time position (40h) at our Rotterdam office
  • Flexibility to work from home
  • 25 holiday days plus 6 ATV days (based on full-time employment)
  • Challenging environment within a young and ambitious marketing team with space to grow and learn
  • Attractive discount when booking with our brands

What about you?

  • You have a bachelor or master's degree in marketing or something comparable and at least 5 years of experience with CRM marketing
  • You have (hands-on) experience with Selligent Marketing Cloud and marketing automation
  • Excellent level of English is a must, Dutch is a great advantage
  • Analytical thinking is one of your strong characteristics
  • You have knowledge of e-mail marketing technologies such as deliverability
  • Knowledge of HTML/CSS is a plus, as well as data selection experience such as SQL
  • Learning new things and experimenting towards CRM marketing is part of your second nature
  • You’re a team player who feels comfortable working in an international, innovative and collaborating organization 

We value proactive colleagues who challenge the status quo and who are eager to learn by experimenting and sharing knowledge. Customer-first mindset, continuous learning and improving yourself, are some of the aspects to be successful, together with collaborating with different teams.

Is this your next challenge?

Are you interested in this position and do you recognize yourself in this above profile? Please send us your resume and motivation after you click on the ‘Apply now’ button.

Questions? Feel free to contact team Recruitment via