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Brand Activation & Campaign Manager Sunweb

Netherlands, Zuid-Holland, RotterdamE-commerce

Job description

Do you get excited about the idea of building an international touristic brand, working strategically to a next level of representing our organization and your first thought is 'when can I start?' Then you might have a good chance to be our new colleague! You will join our e-commerce SUN team as a Brand Activation & Campaign Manager that will work on several big and small projects related to our branding growth. Think about new trends and innovations, which you will bring alive with your creative mind. Sounds amazing right?


Your Impact
Today's customers are even more demanding of brands. They want more than just a product or service. They want an experience, something worth remembering.  As a Brand Activation & Campaign Manager you will be working in the marketing & e-commerce team of Sunweb Sun & Beach Holidays. In this team you are responsible for the international marketing and communication calendar, and you are the driving source behind campaigns and brand activation initiatives. You personally ensure that these are perfectly executed from briefing to evaluation.  In terms of brand activation, you need to ensure that the brand experience throughout the full customer journey leaves a lasting impression on consumers and will enable a brand awareness and brand preference when choosing their next holiday.  All of this in line with our brand strategy and guided by our international brand strategist


What's the result of your work?

  • Campaign management Sun & Beach holidays: you are in the lead of the international marketing calendar and will be the linking pin in the development, roll-out and evaluation of campaigns in strong alignment with different stakeholders.
  • Brand activation Sunweb: you need to ensure that Sunweb's brand values are activated via our brand campaigns, marketing communications and events.
  • You will lead partner and co-branding projects independently, in strong alignment with stakeholders from different marketing and tour operating departments.
  • You will be the gatekeeper of the brand values and the guardian of all branding guidelines throughout the whole customer journey.
  • You will be working in the e-commerce team of Sunweb's Sun & Beach Holidays but it's also your responsibility to align with the e-commerce team of Sunweb's Ski Holidays to look for brand activation and/or brand campaign opportunities.
  • You will track and analyse campaigns and brand activations based on KPI’s in line with our brand strategy.

Job requirements

What skills will bring you to the top?

We value proactive colleagues who challenge the status quo and who are eager to learn by experimenting and sharing knowledge. Customer-first mindset, continuous learning and improving yourself, are some of the aspects to be successful, together with collaborating with different teams. As a Brand Activation & Campaign Manager you need to work closely with all the marketing teams (e-commerce, content team, media buying, production house,…) but also with f.e. our destination teams and partners. You will at all times need to ensure that our brand activations and campaigns meet local market needs and tour operator challenges. You act as a brand champion, putting a Sunweb stamp on all consumer touchpoints in "co-creation" with all stakeholders from all departments.

Furthermore you have:

  • experience in enrolling brand and marketing plans in an international environment and with different stakeholders.
  • relevant brand activation experience online and offline.
  • strong understanding of digital technologies, trends and media landscape across the different markets Sunweb Group operates in.
  • the drive to adapt both strategic goals and operational deliverables simultaneously.
  • a creative and innovative mindset.
  • excellent skills in Dutch & English, both verbal and written.


Let us introduce Sunweb Group

Sunweb Group is a fast-growing online travel company that aims to become the leading digital holiday expert. Our colleagues, in different hubs around Europe, are self-driven and entrepreneurial people who strive for the best customer experience while having fun.


Why join our journey?

Working for Sunweb Group means...

  • Work hard, play hard, so enjoy 25 holiday days plus 6 ATV days.
  • Attractive discount (up to 20%) when booking with our brands for you, your friends, and your family.
  • As an international company, we are open to working from home, the beach, or another place of your choice, for example one of our (hub) offices in Antwerp, Copenhagen, Girona, Paris, or Rotterdam.
  • Next to the basics (pension, insurance, and travel allowance), you can benefit from personal coaching sessions all year round, healthy lunches, places to recharge and surprising perks.


Ready for departure?
Do you want to become part of our team as a Brand Activation & Campaign Manager? Click on the ‘apply’ button! In the selection process you will meet colleagues from the team and the manager. A business case where you can blow us away with your experience and skills, will be part of the process. We look forward to your application!


Your application process may have a few stopovers:



Sunweb Group is an equal opportunity employer, which means we do not discriminate in any way. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees.


Leroy Putman

Talent Acquisition Specialist

+31615584470

People, Organization & Culture

Building Experiences for People


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